Simple Mills vs Toto · Bay Area shelf head-to-head
Simple Mills and Toto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Simple Mills
Toto
71
brand power
0
75
products
2
13
categories
1
22
grocers
2
$7.56
avg price
$4.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Toto
Distribution · 30% of score92·8
T
carried in 22 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Mills
only Toto
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Toto