Simple Mills vs Tru-blu · Bay Area shelf head-to-head
Simple Mills and Tru-blu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Simple Mills
Tru-blu
71
brand power
7
75
products
3
13
categories
2
22
grocers
2
$7.56
avg price
$3.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Tru-blu
Distribution · 30% of score92·8
T
carried in 22 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Mills
only Tru-blu
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Tru-blu