Simpli vs Rancho Gordo · Bay Area shelf head-to-head
Simpli and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Simpli
Rancho Gordo
44
brand power
69
15
products
58
5
categories
10
8
subcategories
23
8
grocers
13
83.6¢
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simpli▭ Rancho Gordo
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned & Dried Beans1 vs 4 SKUs
3% of shelf
only Rancho Gordo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simpli · 1
only Rancho Gordo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simpli · Rancho Gordo
