Simply Balanced vs Orca Bay · Bay Area shelf head-to-head
Simply Balanced and Orca Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Balanced carries more Brand PowerOrca Bay is in more Bay Area grocersSimply Balanced fields the deeper lineup
Simply Balanced
Orca Bay
28
brand power
20
11
products
8
4
categories
1
8
subcategories
5
1
grocers
5
$11.88
avg price
$14.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Balanced▭ Orca Bay
Distribution · 30% of score4·21
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Balanced
only Orca Bay
no top category Simply Balanced doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Simply Balanced · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Balanced · Orca Bay