Simply Organic vs Tajín · Bay Area shelf head-to-head
Simply Organic and Tajín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSimply Organic sits further up the premium end
Simply Organic
Tajín
68
brand power
41
109
products
9
10
categories
3
43
subcategories
3
18
grocers
14
$5.15
price per oz
84.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Tajín
Distribution · 30% of score75·58
T
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings9 vs 4 SKUs
5% of shelf
only Tajín
no top category Simply Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Organic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Tajín
