Simply Organic vs The Spice House · Bay Area shelf head-to-head
Simply Organic and The Spice House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupThe Spice House sits further up the premium end
Simply Organic
The Spice House
68
brand power
22
109
products
6
10
categories
3
43
subcategories
3
18
grocers
2
$5.15
price per oz
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ The Spice House
Distribution · 30% of score75·8
T
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Organic
only The Spice House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · The Spice House
