Simply vs Swoon · Bay Area shelf head-to-head
Simply and Swoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupSwoon sits further up the premium end
Simply
Swoon
66
brand power
22
102
products
5
8
categories
3
20
subcategories
3
20
grocers
4
15.7¢
price per fl oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Swoon
Distribution · 30% of score83·17
S
S
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Swoon
