Simply vs Tropicana · Bay Area shelf head-to-head
Simply and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupSimply sits further up the premium end
Simply
Tropicana
66
brand power
43
102
products
25
8
categories
2
20
subcategories
4
20
grocers
12
15.7¢
price per fl oz
12.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Tropicana
Distribution · 30% of score83·50
S
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tropicana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Tropicana
