Simply vs Uncle Matt's Organic · Bay Area shelf head-to-head
Simply and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupSimply sits further up the premium end
Simply
Uncle Matt's Organic
66
brand power
44
102
products
21
8
categories
2
20
subcategories
7
20
grocers
16
15.7¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Uncle Matt's Organic
Distribution · 30% of score83·67
S
carried in 20 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Matt's Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Uncle Matt's Organic
