Sky Top Farms vs Tillamook · Bay Area shelf head-to-head
Sky Top Farms and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupSky Top Farms sits further up the premium end
Sky Top Farms
Tillamook
15
brand power
67
3
products
127
2
categories
6
3
subcategories
21
2
grocers
20
$11.72
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sky Top Farms▭ Tillamook
Distribution · 30% of score8·83
S
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sky Top Farms
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sky Top Farms · 0
no exclusive doors — everywhere Sky Top Farms is, Tillamook is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sky Top Farms · Tillamook
