Snapple vs Santa Cruz Organic · Bay Area shelf head-to-head
Snapple and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic sits further up the premium end
Snapple
Santa Cruz Organic
38
brand power
60
39
products
41
2
categories
8
9
subcategories
13
9
grocers
19
15.0¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapple▭ Santa Cruz Organic
Distribution · 30% of score38·79
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapple
no top category Santa Cruz Organic doesn’t also play in.
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Cruz Organic · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapple · Santa Cruz Organic
