Sonoma Gourmet vs Classico · Bay Area shelf head-to-head
Sonoma Gourmet and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupSonoma Gourmet sits further up the premium end
Sonoma Gourmet
Classico
63
brand power
39
39
products
20
10
categories
2
15
subcategories
3
17
grocers
12
$1.40
price per oz
38.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonoma Gourmet▭ Classico
Distribution · 30% of score71·50
C
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads1 vs 1 SKUs
only Sonoma Gourmet
only Classico
no top category Sonoma Gourmet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sonoma Gourmet · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonoma Gourmet · Classico
