St Pierre vs Pasquier · Bay Area shelf head-to-head
St Pierre and Pasquier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier carries more Brand PowerPasquier fields the deeper lineup
St Pierre
Pasquier
44
brand power
49
15
products
20
5
categories
7
9
subcategories
9
12
grocers
12
$1.44
price per item
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ St Pierre▭ Pasquier
Distribution · 30% of score50·50
P
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only St Pierre
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: St Pierre · Pasquier
