Starbucks vs Tully's Coffee · Bay Area shelf head-to-head
Starbucks and Tully's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineupTully's Coffee sits further up the premium end
Starbucks
Tully's Coffee
58
brand power
9
139
products
2
11
categories
1
14
subcategories
1
13
grocers
1
$15.03
avg price
$17.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starbucks▭ Tully's Coffee
Distribution · 30% of score54·4
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starbucks
only Tully's Coffee
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starbucks · Tully's Coffee
