Stouffer's vs Rao's · Bay Area shelf head-to-head
Stouffer's and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Stouffer's
Rao's
52
brand power
66
68
products
79
5
categories
6
8
subcategories
16
10
grocers
21
53.9¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stouffer's▭ Rao's
Distribution · 30% of score42·88
S
carried in 10 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stouffer's
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stouffer's · 0
no exclusive doors — everywhere Stouffer's is, Rao's is too.
only Rao's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stouffer's · Rao's
