Sturdy Sauce vs Primal Kitchen · Bay Area shelf head-to-head
Sturdy Sauce and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineup
Sturdy Sauce
Primal Kitchen
11
brand power
63
3
products
85
1
categories
6
2
subcategories
31
1
grocers
19
$9.99
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sturdy Sauce▭ Primal Kitchen
Distribution · 30% of score4·79
S
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sturdy Sauce
no top category Primal Kitchen doesn’t also play in.
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sturdy Sauce · 0
no exclusive doors — everywhere Sturdy Sauce is, Primal Kitchen is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sturdy Sauce · Primal Kitchen