Sun Luck vs Kikkoman · Bay Area shelf head-to-head
Sun Luck and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupSun Luck sits further up the premium end
Sun Luck
Kikkoman
9
brand power
64
6
products
66
5
categories
9
5
subcategories
16
6
grocers
18
$1.32
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Luck▭ Kikkoman
Distribution · 30% of score25·75
S
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Luck
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Luck · 0
no exclusive doors — everywhere Sun Luck is, Kikkoman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Luck · Kikkoman