Sun Luck vs La Tourangelle · Bay Area shelf head-to-head
Sun Luck and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineup
Sun Luck
La Tourangelle
9
brand power
51
6
products
28
5
categories
3
5
subcategories
11
6
grocers
18
$1.32
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Luck▭ La Tourangelle
Distribution · 30% of score25·75
S
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Luck
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Luck · 0
no exclusive doors — everywhere Sun Luck is, La Tourangelle is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Luck · La Tourangelle