Sun Tropics vs Madegood · Bay Area shelf head-to-head
Sun Tropics and Madegood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineupMadegood sits further up the premium end
Sun Tropics
Madegood
45
brand power
58
15
products
24
6
categories
6
9
subcategories
6
13
grocers
18
$1.19
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Tropics▭ Madegood
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks5 vs 3 SKUs
1% of shelf
only Sun Tropics
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Tropics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Tropics · Madegood
