Sun Tropics vs Undercover · Bay Area shelf head-to-head
Sun Tropics and Undercover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Tropics carries more Brand PowerSun Tropics is in more Bay Area grocersSun Tropics fields the deeper lineupUndercover sits further up the premium end
Sun Tropics
Undercover
45
brand power
33
15
products
8
6
categories
5
9
subcategories
5
13
grocers
8
$1.19
price per oz
$2.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Tropics▭ Undercover
Distribution · 30% of score54·33
U
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Tropics
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Tropics · Undercover
