Sweet Loren's vs Toll House · Bay Area shelf head-to-head
Sweet Loren's and Toll House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Toll House carries more Brand PowerToll House is in more Bay Area grocersToll House fields the deeper lineup
Sweet Loren's
Toll House
45
brand power
56
15
products
24
4
categories
5
4
subcategories
6
8
grocers
12
31.1¢
price per oz
58.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Loren's▭ Toll House
Distribution · 30% of score33·50
T
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Loren's
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Loren's · 3
only Toll House · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Loren's · Toll House
