Sweetie Pies vs Overjoyed · Bay Area shelf head-to-head
Sweetie Pies and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerOverjoyed is in more Bay Area grocersOverjoyed fields the deeper lineupSweetie Pies sits further up the premium end
Sweetie Pies
Overjoyed
12
brand power
46
2
products
41
2
categories
13
1
grocers
2
$6.09
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweetie Pies▭ Overjoyed
Distribution · 30% of score4·8
S
O
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweetie Pies
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweetie Pies · 1
only Overjoyed · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweetie Pies · Overjoyed