Sweetmill vs Overjoyed · Bay Area shelf head-to-head
Sweetmill and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerOverjoyed fields the deeper lineupSweetmill sits further up the premium end
Sweetmill
Overjoyed
15
brand power
46
3
products
41
2
categories
13
2
subcategories
21
2
grocers
2
$5.65
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweetmill▭ Overjoyed
Distribution · 30% of score8·8
S
O
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweetmill
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweetmill · 2
only Overjoyed · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweetmill · Overjoyed