Tabasco vs Tuttocalabria · Bay Area shelf head-to-head
Tabasco and Tuttocalabria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tuttocalabria carries more Brand PowerTabasco is in more Bay Area grocersTuttocalabria fields the deeper lineup
Tabasco
Tuttocalabria
43
brand power
52
12
products
18
3
categories
7
3
subcategories
10
16
grocers
13
$1.54
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tabasco▭ Tuttocalabria
Distribution · 30% of score67·54
T
T
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tabasco
only Tuttocalabria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tabasco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tabasco · Tuttocalabria
