Taylor Farms vs Bonduelle Bistro · Bay Area shelf head-to-head
Taylor Farms and Bonduelle Bistro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylor Farms carries more Brand PowerTaylor Farms is in more Bay Area grocersTaylor Farms fields the deeper lineupBonduelle Bistro sits further up the premium end
Taylor Farms
Bonduelle Bistro
70
brand power
24
67
products
9
8
categories
1
10
subcategories
2
13
grocers
2
$5.66
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylor Farms▭ Bonduelle Bistro
Distribution · 30% of score54·8
B
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonduelle Bistro
no top category Taylor Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylor Farms · Bonduelle Bistro