Taylor Farms vs Fresh Express · Bay Area shelf head-to-head
Taylor Farms and Fresh Express, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylor Farms carries more Brand PowerTaylor Farms is in more Bay Area grocersTaylor Farms fields the deeper lineup
Taylor Farms
Fresh Express
70
brand power
51
67
products
29
8
categories
2
10
subcategories
2
13
grocers
6
56.5¢
price per oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylor Farms▭ Fresh Express
Distribution · 30% of score54·25
F
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylor Farms
only Fresh Express
no top category Taylor Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylor Farms · Fresh Express
