Tbj Gourmet vs Divina · Bay Area shelf head-to-head
Tbj Gourmet and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Tbj Gourmet
Divina
12
brand power
69
2
products
77
2
categories
14
2
subcategories
20
1
grocers
20
$11.99
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tbj Gourmet▭ Divina
Distribution · 30% of score4·83
T
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tbj Gourmet
no top category Divina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tbj Gourmet · 0
no exclusive doors — everywhere Tbj Gourmet is, Divina is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tbj Gourmet · Divina