Tcho vs Hershey's · Bay Area shelf head-to-head
Tcho and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerTcho is in more Bay Area grocersHershey's fields the deeper lineupTcho sits further up the premium end
Tcho
Hershey's
47
brand power
54
29
products
79
5
categories
6
6
subcategories
8
17
grocers
14
$4.23
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tcho▭ Hershey's
Distribution · 30% of score71·58
carried in 17 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients2 vs 6 SKUs
1% of shelf
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tcho · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tcho · Hershey's
