Teddy Grahams vs Pamela's · Bay Area shelf head-to-head
Teddy Grahams and Pamela's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pamela's carries more Brand PowerPamela's is in more Bay Area grocersPamela's fields the deeper lineup
Teddy Grahams
Pamela's
13
brand power
51
3
products
23
2
categories
8
2
subcategories
9
4
grocers
15
$6.62
avg price
$9.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teddy Grahams▭ Pamela's
Distribution · 30% of score17·63
T
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teddy Grahams
no top category Pamela's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teddy Grahams · Pamela's