Teranga vs The Ginger People · Bay Area shelf head-to-head
Teranga and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupTeranga sits further up the premium end
Teranga
The Ginger People
18
brand power
61
6
products
30
2
categories
9
3
subcategories
14
2
grocers
19
84.4¢
price per fl oz
82.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teranga▭ The Ginger People
Distribution · 30% of score8·79
T
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teranga
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teranga · 0
no exclusive doors — everywhere Teranga is, The Ginger People is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teranga · The Ginger People
