Tgi Fridays vs Bertolli · Bay Area shelf head-to-head
Tgi Fridays and Bertolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bertolli carries more Brand PowerBertolli is in more Bay Area grocersBertolli fields the deeper lineup
Tgi Fridays
Bertolli
39
brand power
46
13
products
34
5
categories
7
6
subcategories
10
5
grocers
8
$10.06
avg price
$8.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tgi Fridays▭ Bertolli
Distribution · 30% of score21·33
T
B
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score66·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tgi Fridays
only Bertolli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tgi Fridays · 1
only Bertolli · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tgi Fridays · Bertolli
