The Ginger People vs Chimes Gourmet Ginger Chews · Bay Area shelf head-to-head
The Ginger People and Chimes Gourmet Ginger Chews, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 19 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ginger People
only Chimes Gourmet Ginger Chews
no top category The Ginger People doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ginger People · Chimes Gourmet Ginger Chews
