The Ginger People vs V8 · Bay Area shelf head-to-head
The Ginger People and V8, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupThe Ginger People sits further up the premium end
The Ginger People
V8
61
brand power
37
30
products
22
9
categories
2
14
subcategories
4
19
grocers
11
82.3¢
price per fl oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ginger People▭ V8
Distribution · 30% of score79·46
V
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ginger People
only V8
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Ginger People · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ginger People · V8
