The Ginger People vs Wynn's Kitchen · Bay Area shelf head-to-head
The Ginger People and Wynn's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupWynn's Kitchen sits further up the premium end
The Ginger People
Wynn's Kitchen
61
brand power
19
30
products
8
9
categories
1
14
subcategories
3
19
grocers
2
$1.31
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ginger People▭ Wynn's Kitchen
Distribution · 30% of score79·8
W
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ginger People
only Wynn's Kitchen
no top category The Ginger People doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ginger People · Wynn's Kitchen