The Honest Kitchen vs Birdie & Louie · Bay Area shelf head-to-head
The Honest Kitchen and Birdie & Louie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birdie & Louie is in more Bay Area grocersThe Honest Kitchen fields the deeper lineupThe Honest Kitchen sits further up the premium end
The Honest Kitchen
Birdie & Louie
42
brand power
40
31
products
18
3
categories
2
5
subcategories
4
9
grocers
12
71.2¢
price per oz
53.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Honest Kitchen▭ Birdie & Louie
Distribution · 30% of score38·50
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food8 vs 10 SKUs
only The Honest Kitchen
only Birdie & Louie
no top category The Honest Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Honest Kitchen · 4
only Birdie & Louie · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Honest Kitchen · Birdie & Louie
