Lining them up…
The Only Bean and Gopal’s Healthfoods Power Wraps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Gopal’s Healthfoods Power Wraps doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Only Bean · Gopal’s Healthfoods Power Wraps
4 products in the catalog·31 products in the catalog
spans 1 category·spans 13 categories · 16 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on