The Seaweed Bath Co. vs Shikai · Bay Area shelf head-to-head
The Seaweed Bath Co. and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineupShikai sits further up the premium end
The Seaweed Bath Co.
Shikai
36
brand power
47
19
products
40
4
categories
5
8
subcategories
9
2
grocers
4
$1.48
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Seaweed Bath Co.▭ Shikai
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Seaweed Bath Co.
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Seaweed Bath Co. · 0
no exclusive doors — everywhere The Seaweed Bath Co. is, Shikai is too.
only Shikai · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Seaweed Bath Co. · Shikai
