Tinkyada vs Banza · Bay Area shelf head-to-head
Tinkyada and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Banza carries more Brand PowerBanza is in more Bay Area grocersBanza fields the deeper lineupBanza sits further up the premium end
Tinkyada
Banza
27
brand power
51
11
products
23
1
categories
4
6
subcategories
9
8
grocers
14
45.2¢
price per oz
69.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tinkyada▭ Banza
Distribution · 30% of score33·58
T
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tinkyada
no top category Banza doesn’t also play in.
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tinkyada · 4
only Banza · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tinkyada · Banza
