Tofurky vs Abbot's · Bay Area shelf head-to-head
Tofurky and Abbot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky carries more Brand PowerTofurky is in more Bay Area grocersTofurky fields the deeper lineup
Tofurky
Abbot's
57
brand power
40
16
products
8
4
categories
4
6
subcategories
5
19
grocers
9
87.7¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofurky▭ Abbot's
Distribution · 30% of score79·38
carried in 19 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beef Alternatives1 vs 1 SKUs
7% of shelf
only Tofurky
no top category Abbot's doesn’t also play in.
only Abbot's
no top category Tofurky doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tofurky · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofurky · Abbot's
