Tofurky vs Impossible · Bay Area shelf head-to-head
Tofurky and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky is in more Bay Area grocersImpossible fields the deeper lineupTofurky sits further up the premium end
Tofurky
Impossible
57
brand power
55
16
products
23
4
categories
6
6
subcategories
10
19
grocers
13
87.7¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofurky▭ Impossible
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives8 vs 10 SKUs
6% of shelf
only Tofurky
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tofurky · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofurky · Impossible
