Toll House vs Ghirardelli · Bay Area shelf head-to-head
Toll House and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Toll House
Ghirardelli
56
brand power
67
24
products
69
5
categories
7
6
subcategories
9
12
grocers
19
77.7¢
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toll House▭ Ghirardelli
Distribution · 30% of score50·79
T
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toll House · 0
no exclusive doors — everywhere Toll House is, Ghirardelli is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toll House · Ghirardelli
