Toll House vs Guittard · Bay Area shelf head-to-head
Toll House and Guittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersGuittard sits further up the premium end
Toll House
Guittard
56
brand power
70
24
products
25
5
categories
5
6
subcategories
7
12
grocers
19
77.7¢
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toll House▭ Guittard
Distribution · 30% of score50·79
T
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
only Guittard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toll House · 1
only Guittard · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toll House · Guittard
