Toll House vs Oreo · Bay Area shelf head-to-head
Toll House and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo is in more Bay Area grocersOreo fields the deeper lineup
Toll House
Oreo
56
brand power
53
24
products
74
5
categories
4
6
subcategories
7
12
grocers
14
58.9¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toll House▭ Oreo
Distribution · 30% of score50·58
T
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toll House · 1
only Oreo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toll House · Oreo
