Toll House vs Sweet Loren's · Bay Area shelf head-to-head
Toll House and Sweet Loren's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Toll House carries more Brand PowerToll House is in more Bay Area grocersToll House fields the deeper lineup
Toll House
Sweet Loren's
56
brand power
45
24
products
15
5
categories
4
6
subcategories
4
12
grocers
8
58.9¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toll House▭ Sweet Loren's
Distribution · 30% of score50·33
T
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
only Sweet Loren's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toll House · Sweet Loren's
