Too Good & Co. vs Siggi's · Bay Area shelf head-to-head
Too Good & Co. and Siggi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerSiggi's is in more Bay Area grocersSiggi's fields the deeper lineupSiggi's sits further up the premium end
Too Good & Co.
Siggi's
23
brand power
59
7
products
55
3
categories
3
4
subcategories
6
2
grocers
18
30.7¢
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Too Good & Co.▭ Siggi's
Distribution · 30% of score8·75
T
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siggi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Too Good & Co. · 0
no exclusive doors — everywhere Too Good & Co. is, Siggi's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Too Good & Co. · Siggi's
