Truly Indian vs Kikkoman · Bay Area shelf head-to-head
Truly Indian and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Truly Indian
Kikkoman
27
brand power
64
6
products
66
4
categories
9
5
subcategories
16
4
grocers
18
$5.42
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truly Indian▭ Kikkoman
Distribution · 30% of score17·75
T
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truly Indian · 0
no exclusive doors — everywhere Truly Indian is, Kikkoman is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truly Indian · Kikkoman