Tuttocalabria vs Tabasco · Bay Area shelf head-to-head
Tuttocalabria and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tuttocalabria carries more Brand PowerTabasco is in more Bay Area grocersTuttocalabria fields the deeper lineup
Tuttocalabria
Tabasco
52
brand power
43
18
products
12
7
categories
3
10
subcategories
3
13
grocers
16
$1.63
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tuttocalabria▭ Tabasco
Distribution · 30% of score54·67
T
T
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score78·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tuttocalabria
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tuttocalabria · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tuttocalabria · Tabasco
