Tyson vs Foster Farms · Bay Area shelf head-to-head
Tyson and Foster Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tyson carries more Brand PowerTyson is in more Bay Area grocersTyson fields the deeper lineupTyson sits further up the premium end
Tyson
Foster Farms
50
brand power
40
32
products
25
6
categories
7
12
subcategories
9
7
grocers
5
$12.24
avg price
$12.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tyson▭ Foster Farms
Distribution · 30% of score29·21
T
F
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score93·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meat2 vs 6 SKUs
T
4% of shelf
only Tyson
only Foster Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tyson · 4
only Foster Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tyson · Foster Farms
