Undercover vs Sun Tropics · Bay Area shelf head-to-head
Undercover and Sun Tropics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Tropics carries more Brand PowerSun Tropics is in more Bay Area grocersSun Tropics fields the deeper lineupUndercover sits further up the premium end
Undercover
Sun Tropics
33
brand power
45
8
products
15
5
categories
6
5
subcategories
9
8
grocers
13
$2.21
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Undercover▭ Sun Tropics
Distribution · 30% of score33·54
U
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Undercover
only Sun Tropics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Undercover · 4
only Sun Tropics · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Undercover · Sun Tropics
