Urban Accents vs Morton & Bassett Spices · Bay Area shelf head-to-head
Urban Accents and Morton & Bassett Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineup
Urban Accents
Morton & Bassett Spices
18
brand power
67
11
products
226
5
categories
11
6
subcategories
58
5
grocers
15
$8.91
avg price
$11.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Accents▭ Morton & Bassett Spices
Distribution · 30% of score21·63
U
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Accents
only Morton & Bassett Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Urban Accents · 1
only Morton & Bassett Spices · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Accents · Morton & Bassett Spices
